The low down
Earlier today the label-subscription service Drip (.fm) announced they are concluding the platform on March 18th.
In a letter from the founders on Medium, Drip have explained that after 5 years they’re bringing the service to a close.
At the top of the year we took a hard look at Drip, our future, and the various routes we could take to get there. Between timing, funding, and everything needed to realize this future, we made the decision that now was the time for Drip to come to a conclusion. For now, we’ll be taking this moment to regroup and refocus.
So it’s tears for those subscribers who were getting their regular fix of exclusives.
Cut Records had been on the platform just 3 months before the announcement was made, but prior to using Drip, we had been managing our own subscription service in-house via our website.
It’s a real shame to see Drip disappear, since it felt like something of a seal of approval when they accepted our label into the fold. That said, we’re still running the subscription platform ourselves, and will not be stopping any time soon.
I guess this says something about the importance of having your own artist and label site, and also managing as much as you can in-house, as opposed to relying too much on external services. Sites and platforms will come and go – but if you can maintain your own site as a constant throughout all that – you’ll be onto a winner.
Au revoir Drip, and let’s hope that the gap that you leave, can be filled by something equally exciting!